Follow the thread of an idea

An idea; it is immediately a sketch, a chapter and a new story.

It can be a very small detail, a button, a pocket, embroidery, a hem.
So many little additions that make our jeans even more comfortable, elegant and adapted to your body shape.

This sketch then becomes a technical drawing, then a choice of fabric, sewing, finishes which make our jeans more daring.

To get jeans that fit all women, I always have to go further. Stay ahead of trends, enjoy working with new materials, new textures.

Most designers choose a fabric. Personally, I choose the threads that will make up the fabric.
I arrive at the workshop with about twenty different fabrics and, from each, I extract a thread that will be part of the weaving range that interests me.

Born in a roll of fabric

This passion for fabric, for intertwining threads, for materials that are shaped into clothes, I got it from my childhood spent in a sewing workshop in Milan. A father who was a cutter, a mother who worked with pattern makers.

Fashion design is a family passion that I nurture today alongside Sandrine, my husband's mother. She is the one who passed on to me this desire for perfection, this need to continue learning. 17 years ago, she created Cindy H. She was one of the first to market slim jeans in the eleventh arrondissement of Paris.

Concerned about preserving this balance between timelessness and modernity, Sandrine passed the torch to me in 2018. A trust that honors me and pushes me to pursue this vision of excellence.

Would I have?

Symbol of a renewal, Cindy H. becomes Oraije. Because when creating jeans, I always put myself in the shoes of my future client:

Would I be confident in these jeans? Would I have the opportunity to wear them in all circumstances? Would I fall in love with a material, a shape? Would I have the audacity to become a fulfilled and confident Oraije woman?

To all these questions, I answer a big, huge YES. Because Oraije is not just a brand. It is a legacy, it is a vision of the future, it is a devouring passion for you, the Oraije women.