Our history
The beginnings
Oraije is above all a story of family, passion and legacy. It all began in the 11th arrondissement of Paris, where David's parents, among the first to market slim jeans under the brand Cindy H, dedicated their lives to denim. A passion they naturally passed on to their son from an early age.
A few years later, Jessica joined the family adventure. After training at the Institut Français de la Mode and ESMOD, she deepened her expertise with Sandrine, David's mother, who passed on her know-how. From this encounter between excellent training and family heritage, a unique knowledge of jeans was born.
A few years later, Jessica joined the family adventure. After training at the Institut Français de la Mode and ESMOD, she deepened her expertise with Sandrine, David's mother, who passed on her know-how. From this encounter between excellent training and family heritage, a unique knowledge of jeans was born.
In 2016, while sitting on a Parisian terrace, Jessica had an epiphany. She observed the women around her and realized that although these women were all different – mothers, students, professionals – they shared a universal need: to find jeans that would flatter their figure and combine comfort, elegance, and style.
This realization was the starting point of the magnificent Oraije adventure. With David by her side, she decided to design jeans that adapt to women, and not the other way around.
This realization was the starting point of the magnificent Oraije adventure. With David by her side, she decided to design jeans that adapt to women, and not the other way around.
"Each Oraije garment is the result of a collective effort, blending creation, textile expertise, and a commitment to quality."
Jessica
Follow the thread of an idea
"An idea immediately translates into a sketch, a chapter, and a new story.
It can be a small detail: a button, a pocket, embroidery, a hem. All these small additions make our jeans increasingly comfortable, elegant, and tailored to your body shape.
This sketch then becomes a technical drawing, followed by a choice of fabric, stitching, and finishes that make our jeans bolder."
To create jeans that fit all women, I always have to push further. Staying ahead of trends, enjoying working with new materials, new textures.
Most designers choose a fabric. Personally, I choose the threads that will make up the fabric.
I arrive at the workshop with about twenty different fabrics, and from each, I extract a thread that will be part of the weaving range that interests me."
- Jessica
It can be a small detail: a button, a pocket, embroidery, a hem. All these small additions make our jeans increasingly comfortable, elegant, and tailored to your body shape.
This sketch then becomes a technical drawing, followed by a choice of fabric, stitching, and finishes that make our jeans bolder."
To create jeans that fit all women, I always have to push further. Staying ahead of trends, enjoying working with new materials, new textures.
Most designers choose a fabric. Personally, I choose the threads that will make up the fabric.
I arrive at the workshop with about twenty different fabrics, and from each, I extract a thread that will be part of the weaving range that interests me."
- Jessica
Will I have?
"To mark the beginning of this new adventure, Cindy H becomes Oraije. Because when I create a pair of jeans, I always put myself in the shoes of my future client:
Will I feel confident in these jeans? Will I have the opportunity to wear them for all occasions? Will I fall in love with the fabric, the shape? Will I have the courage to become an Oraije woman, fulfilled and confident? In short: Will I find the perfect pair of jeans for me?
To all these questions, I answer a big, an immense YES. Because Oraije is not just a brand. It is a legacy, it is a vision for the future, it is a consuming passion for you, the Oraije women."
- Jessica
Will I feel confident in these jeans? Will I have the opportunity to wear them for all occasions? Will I fall in love with the fabric, the shape? Will I have the courage to become an Oraije woman, fulfilled and confident? In short: Will I find the perfect pair of jeans for me?
To all these questions, I answer a big, an immense YES. Because Oraije is not just a brand. It is a legacy, it is a vision for the future, it is a consuming passion for you, the Oraije women."
- Jessica
