Our history
Oraije is first and foremost a story of family, passion, and passing on a legacy. It all began in the 11th arrondissement of Paris, where David's parents, among the first to market slim jeans under the Cindy H brand, dedicated their lives to denim. A passion they naturally passed on to their son from a very young age.
Later, Jessica, his partner, joined the adventure. She too grew up in the world of textiles and trained with some of the biggest names in the industry: the Institut Français de la Mode, ESMOD, and especially Sandrine, David's mother, who passed on her unique expertise. Thanks to this background, Jessica developed a highly specialized knowledge of denim.
Together, David and Jessica form a complementary duo, driven by a common vision: to reinvent jeans for modern women.
The birth of an idea
It was in 2016, while sitting on a Parisian terrace, that Jessica had a revelation. She observed the women around her and realized that although these women were all different: mothers, students, professionals, they shared a universal need: to find the jeans that would enhance their figure and combine comfort, elegance and style.
This observation is the starting point of the magnificent Oraije adventure. With David by her side, she decided to design jeans that adapt to women, not the other way around.
Follow the thread of an idea
"An idea is immediately a sketch, a chapter, and a new story.
It could be a tiny detail: a button, a pocket, an embroidery, a hem. All these little additions make our jeans even more comfortable, stylish, and tailored to your body shape.
This sketch then becomes a technical drawing, then a choice of fabric, stitching, and finishes that make our jeans bolder."
To create jeans that suit all women, I always have to push the boundaries. To anticipate trends, to enjoy working with new materials and new textures.
Most designers choose a fabric. Personally, I choose the yarns that will make up the fabric.
I arrive at the workshop with about twenty different fabrics and, from each one, I extract a thread that will be part of the weaving range that interests me."
- Jessica
Would I have?
"To mark the beginning of this new adventure, Cindy H becomes Oraije. Because when I create a pair of jeans, I always put myself in the shoes of my future customer:
Will I feel confident in these jeans? Will I have the opportunity to wear them in all circumstances? Will I fall in love with a fabric, with a shape? Will I dare to become an Oraije woman, fulfilled and confident? In short: Will I have the right jeans for me?
To all these questions, I answer a big, an immense YES. Because Oraije is not just a brand. It is a legacy, it is a vision for the future, it is a burning passion for you, Oraije women."
- Jessica