Notre histoire
Oraije, c'est avant tout une histoire de famille, de passion et de transmission. Tout commence dans le XIe arrondissement de Paris où les parents de David, faisants partie des premiers à commercialiser le jean slim sous la marque Cindy H, dédient leur vie au jean. Une passion qu'ils vont transmettre à leur fils dès son plus jeune âge. Plus tard Jessica, sa compagne, ayant également grandi dans l'univers du tissu, rejoint l'aventure familiale. Entre ses formations à l'institut français de la mode (l'IFM), à ESMOD, et avec Sandrine ,la mère de David qui lui a transmis tout son savoir faire, Jessica a obtenu une expertise exemplaire dans le jean. Ensemble, David et Jessica, forment un duo complémentaire, animé par une vision commune : réinventer le jean pour les femmes modernes.
La naissance d'une idée
Oraije jeans are the promise of comfort and self-confidence. Whoever you are, whatever you do during the day, our jeans must adapt to you, and not the other way around. As collection director, my mission is to ensure that Oraije women are fully satisfied. And to do this, I must constantly push my limits and those of my creations.
Follow the thread of an idea
An idea; it is immediately a sketch, a chapter and a new story.
It can be a very small detail, a button, a pocket, embroidery, a hem.
So many little additions that make our jeans even more comfortable, elegant and adapted to your body shape.
This sketch then becomes a technical drawing, then a choice of fabric, sewing, finishes which make our jeans more daring.
To get jeans that fit all women, I always have to go further. Stay ahead of trends, enjoy working with new materials, new textures.
Most designers choose a fabric. Personally, I choose the threads that will make up the fabric.
I arrive at the workshop with about twenty different fabrics and, from each, I extract a thread that will be part of the weaving range that interests me.
Would I have?
Symbol of a renewal, Cindy H. becomes Oraije. Because when creating jeans, I always put myself in the shoes of my future client:
Would I be confident in these jeans? Would I have the opportunity to wear them in all circumstances? Would I fall in love with a material, a shape? Would I have the audacity to become a fulfilled and confident Oraije woman?
To all these questions, I answer a big, huge YES. Because Oraije is not just a brand. It is a legacy, it is a vision of the future, it is a devouring passion for you, the Oraije women.
