Our history
Oraije is above all a story of family, passion and transmission. It all began in the 11th arrondissement of Paris where David's parents, among the first to market slim jeans under the Cindy H brand, dedicated their lives to jeans. A passion that they would pass on to their son from a very young age. Later, Jessica, his partner, having also grown up in the world of fabric, joined the family adventure. Between her training at the French Fashion Institute (IFM), at ESMOD, and with Sandrine, David's mother who passed on all her know-how to him, Jessica acquired exemplary expertise in jeans. Together, David and Jessica form a complementary duo, driven by a common vision: to reinvent jeans for modern women.
The birth of an idea
Oraije jeans are the promise of comfort and self-confidence. Whoever you are, whatever you do during the day, our jeans must adapt to you, and not the other way around. As collection director, my mission is to ensure that Oraije women are fully satisfied. And to do this, I must constantly push my limits and those of my creations.
Follow the thread of an idea
An idea; it is immediately a sketch, a chapter and a new story.
It can be a very small detail, a button, a pocket, embroidery, a hem.
So many little additions that make our jeans even more comfortable, elegant and adapted to your body shape.
This sketch then becomes a technical drawing, then a choice of fabric, sewing, finishes which make our jeans more daring.
To get jeans that fit all women, I always have to go further. Stay ahead of trends, enjoy working with new materials, new textures.
Most designers choose a fabric. Personally, I choose the threads that will make up the fabric.
I arrive at the workshop with about twenty different fabrics and, from each, I extract a thread that will be part of the weaving range that interests me.
Would I have?
Symbol of a renewal, Cindy H. becomes Oraije. Because when creating jeans, I always put myself in the shoes of my future client:
Would I be confident in these jeans? Would I have the opportunity to wear them in all circumstances? Would I fall in love with a material, a shape? Would I have the audacity to become a fulfilled and confident Oraije woman?
To all these questions, I answer a big, huge YES. Because Oraije is not just a brand. It is a legacy, it is a vision of the future, it is a devouring passion for you, the Oraije women.
