Our history
The beginnings
Oraije is, above all, a story of family, passion, and legacy. It all began in the 11th arrondissement of Paris, where David’s parents, among the first to market skinny jeans under the brand Cindy H, dedicated their lives to denim—a passion they naturally passed on to their son from a very young age.
A few years later, Jessica joined the family adventure. After training at the Institut Français de la Mode and ESMOD, she deepened her expertise with Sandrine, David’s mother, who passed on her know-how. From this meeting of excellent training and family heritage, a unique knowledge of denim was born.
In 2016, while sitting on a Parisian terrace, Jessica had an epiphany. She observed the women around her and realized that although they were all different—mothers, students, professionals—they shared a universal need: to find the pair of jeans that would flatter their figure while combining comfort, elegance, and style.
This observation was the starting point for the magnificent Oraije adventure. With David by her side, she decided to design jeans that adapt to women, and not the other way around.
"Each Oraije garment is the result of a collective effort, blending creation, textile expertise, and a commitment to quality."
Jessica
Follow the thread of an idea
"An idea is immediately a sketch, a chapter, and a new story.
It can be a tiny detail, a button, a pocket, embroidery, or a hem. These are all little additions that make our jeans ever more comfortable, elegant, and adapted to your body shape.
This sketch then becomes a technical drawing, followed by a choice of fabric, stitching, and finishes that make our jeans more daring."
To get jeans that adapt to every woman, I must always go further. Stay ahead of trends, take pleasure in working with new materials, new textures.
Most designers choose a fabric. Personally, I choose the threads that will make up the fabric.
I arrive at the workshop with about twenty different fabrics and, from each, I extract a thread that will be part of the weaving range I am interested in."
- Jessica
Will I have?
"To mark the beginning of this new adventure, Cindy H is becoming Oraije. Because when I create a pair of jeans, I always put myself in the shoes of my future client:
Will I feel confident in these jeans? Will I have the opportunity to wear them in any situation? Will I fall in love with the fabric, with the fit? Will I have the boldness to become an Oraije woman, fulfilled and confident? In short: will I have the jeans that suit me?
To all these questions, I answer a big, an immense YES. Because Oraije is not just a brand. It is a legacy, it is a vision of the future, it is a consuming passion for you, the Oraije women."
- Jessica
